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Multi-tiered advertising platforms in TV and sports broadcasts use different types of ads to reach viewers in creative ways. These platforms allow advertisers to connect with audiences during live events, replays, and even subtle moments on-screen.
Broadcast ads are the regular commercials shown during live TV programming or sports events.
They aim to reach a large audience, especially during high-viewership times like big games or popular shows. Replay ads appear on platforms where viewers watch shows or games after they’ve aired. This allows advertisers to target people who missed the live broadcast, keeping their brand visible even after the event is over.
Instant replay spots are ads shown during instant replays in sports broadcasts, such as when a big play or controversial moment is replayed for viewers. Since these moments grab attention, they’re a great time for brands to stand out. Screen bugs are small ads that stay on the screen while the game or show is playing. They’re usually tucked into a corner and don’t interrupt what viewers are watching, but they still keep the brand in sight.
LED screen ads are displayed on LED screens in stadiums or arenas during live events. They reach both fans at the venue and those watching from home, making them highly visible and impactful.
We will sit down with you and find the best solutions for these packages. Whether you’re looking for maximum visibility during live broadcasts, subtle branding through screen bugs, or targeted replay ads, we’ll work together to create a plan that fits your goals and budget.
This multi-tiered approach works because it offers a wider reach by targeting different groups of viewers—live audiences, replay watchers, and in-person event attendees. It also increases engagement since ads shown during exciting moments (like instant replays) grab attention more effectively. Additionally, using multiple ad types ensures you get the most out of your advertising investment.