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Done Right Tv | Quad Cities | Commercial Video Production Company

We believe that you can achieve anything when you surround yourself with like-minded people. We often collaborate closely with our clients, and when both sides are fully invested, the results are always better.

We are a full service video production company. This is a behind the scenes (BTS) breakdown of the process of branding videos for TV, Social Media, and streaming platforms.

Pre-Production:

Laying the Groundwork

Pre-production is the most critical phase of any commercial shoot. At Done Right TV, we start by collaborating closely with your team to understand your brand, your goals, and your target audience. This ensures that every creative decision aligns with your vision and business objectives.

The process begins with script development. Our writers craft a script that not only tells your story but also resonates emotionally with your audience. Once the script is finalized, we move on to storyboarding—visualizing each scene to plan camera angles, movements, and transitions. This step is essential for ensuring a smooth shoot and a cohesive narrative.

Budgeting and scheduling are handled with precision. We create a detailed budget that accounts for every aspect of the production, from talent and crew to equipment and locations. Our production schedule outlines each day’s activities, including shoot days, rehearsals, and contingency plans for unexpected events.

Casting is another vital component. We select on-screen talent who authentically represent your brand, conducting auditions and rehearsals to ensure natural, engaging performances. Simultaneously, we assemble a skilled crew, including directors, cinematographers, sound engineers, and lighting technicians.

Location scouting is conducted to find settings that enhance your story and fit your brand’s aesthetic. We secure all necessary permits and insurance, ensuring that each location is accessible and safe. Technical planning follows, where we arrange for equipment rentals and conduct tech scouts to anticipate and resolve any technical challenges. Finally, we hold rehearsals with talent and finalize all logistics, ensuring everyone is prepared for a seamless shoot.

Production:

Capturing the Vision

Production is where all the planning comes to life. On shoot day, our team arrives early to set up cameras, lighting, and audio equipment according to the storyboard and shot list. The set is dressed with props, and wardrobe and makeup are prepared to ensure every detail aligns with your brand identity.

The director leads the shoot, guiding both talent and crew to bring the creative vision to life. The cinematographer ensures that every shot is beautifully composed and lit, while the sound engineer captures crisp, clear audio. We film multiple takes of each scene, providing plenty of options for the editing process.

Throughout the shoot, our team remains flexible and solution-oriented. We’re prepared to adapt to any challenges, whether it’s a change in weather, technical issues, or last-minute creative insights.

Clear communication and a positive, professional atmosphere are maintained at all times, ensuring a productive and enjoyable experience for everyone involved.

Post-Production:

Crafting the Final Product

Once filming wraps, the post-production phase begins. The first step is data management—securely transferring and backing up all footage to prevent data loss. Our editors then review the footage, selecting the best takes and assembling them into a rough cut that follows the script and storyboard.

Editing is a collaborative process, with several rounds of revisions to refine the narrative, pacing, and visual flow. We enhance the footage with color correction and grading, ensuring a consistent and appealing look that matches your brand’s aesthetic. Visual effects and motion graphics, such as logo animations or product highlights, are added as needed to reinforce your message.

Sound design is equally important. We edit dialogue, add sound effects, and incorporate music to create an immersive audio experience. Our sound engineers mix and master the audio to ensure clarity and balance across all platforms.

Before delivery, we conduct thorough reviews and cross-device testing to guarantee quality and consistency. The final cut is presented to you for feedback, and any requested revisions are made promptly. Once approved, we export the commercial in formats optimized for TV, web, and social media, and archive all project files for future use.

Why Done Right TV?

At Done Right TV, our comprehensive, detail-oriented approach ensures that your branding commercial is not only visually stunning and on-message but also delivered on time and within budget. Our expertise, creativity, and commitment to excellence make us the trusted partner for brands that want to stand out and make a lasting impression. Let’s work together to bring your brand’s story to life!

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